A regional marketing assignment
A genuine ambassador, the French Riviera Tourist Board mission is to establish operational links between external markets and the French Riviera, notably relying on the special intermediary which forms the network of Atout France offices throughout the world.
The French Riviera Tourist Board consolidates the promotion, communication and pre-commercialisation of all the destination’s components on both the French market and major foreign tourism generating markets using a specialised marketing approach suited to the target market: “B to B” marketing, “B to C” marketing, “B to B to C” marketing and finally, “themed” marketing.
Its action is based on adapting its knowledge of the Riviera tourism offer to that of the markets to enable the implementation of operational systems: hyper-segmented e-marketing operations, traditional promotional operations, media and press initiatives, public relations…
The Riviera Côte d’Azur Convention Bureau is the French Riviera Tourist Board’s regional marketing body, dedicated entirely to business tourism and conferences. To date, it is the first regional Convention Bureau in France. A veritable facilitator, the Convention Bureau is the single point of contact for all event organisers and their interface with the professionals and institutional contacts on the French Riviera. It operates in four business tourism sectors: company events, professional trade shows, association conferences and incentives.